The Role

This is not a traditional marketing role. As our Content Director, you will define and drive the visual and editorial voice of Made With Love. You will create the content direction for all digital platforms, assist with concept development for brand campaigns, and direct a cross-functional creative team to deliver bold, emotional, and design-led storytelling.

This is a rare opportunity to shape the future of a brand that is redefining bridal fashion - blending cinematic beauty with and commercial relevance.

Key Responsibilities

Brand Narrative and Creative Direction

• Define and refine the visual identity and tone of voice across all brand channels
• Contribute to concept development for seasonal campaigns, capsule launches, collaborations, and runway moments
• Create all creative output, ensuring it reflects the evolving aesthetic and ambition of the brand

Content Strategy and Execution

• Develop and own the brand’s content strategy across web, email, social, in-store, and emerging platforms
• Create and contribute to the strategic content calendar that balances brand storytelling with commercial performance
• Ensure all content is elevated, on-brand, and aligned with key business objectives

Social Media and Digital Content

• Lead the creation, curation of all social content across Instagram, TikTok, Pinterest, and Facebook
• Plan, shoot, and edit compelling, editorially-driven content tailored to each platform – from low-fi to elevated styles
• Identify and leverage trends, sounds, and creative formats that extend reach, deepen engagement, and grow brand equity

Contribution and Collaboration

• Collaborate with a growing in-house and freelance creative team, including designers, content creators, photographers, stylists, and editors
• Collaborate closely with the design, digital, marketing, e-commerce, and retail teams to ensure seamless brand consistency across touchpoints
• Source and manage external creative collaborators where required

Trend Leadership and Brand Innovation

• Stay ahead of trends, ensuring the brand remains distinctive and aspirational
• Identify and pitch creative partnerships, shoot concepts, or brand moments that push the brand forward

You Bring

• Minimum 3 year’s experience in content, brand, or creative direction - ideally within fashion, beauty, lifestyle, or design-led brands
• A strong portfolio showcasing creative leadership, storytelling, and brand development across digital and editorial platforms
• Hands-on experience in shoot production, art direction, content creation, and social media execution
• Proven ability to collaborate with and inspire a creative team in a fast-paced, highly visual business
• A natural balance of conceptual thinking, editorial taste, and commercial awareness
• Passion for high end fashion, and storytelling that resonates with a global audience

Why Join Us

• Shape the creative direction of a globally recognised brand redefining bridal fashion
• Lead work that is creatively fulfilling and commercially impactful
• Join a collaborative and ambitious team where ideas are welcomed and originality is celebrated
• Enjoy a culture of innovation, kindness, and real creative freedom

This is a career-defining opportunity for a content creator who wants to be a part of something meaningful and unforgettable.

Apply by:

Email | genea@madewithlovebridal.com

Brand Experience Designer

In-house, Burleigh Waters Gold Coast

 Overview

Made With Love is entering a new era of brand identity - refined, editorial, and globally recognised. We’re seeking a Graphic Designer with senior design expertise to visually elevate our brand across every touchpoint. This is a pivotal role suited to a highly creative and technically graphic or visual designer who can think strategically, execute beautifully, and align with our brand’s new direction.

Key Responsibilities

Lead the design of brand decks, look books, and internal presentations to a global standard

Develop assets for organic and paid campaigns (Meta, Google, Pinterest, TikTok, etc.) with elevated visuals that reflect our brand story

Create high-quality graphics for web, email, and social using Adobe Suite and Figma

Collaborate with our Marketing & Ecommerce teams to evolve and refine the visual brand direction

Translate conceptual briefs into fully designed assets that reflect editorial style and storytelling

Prepare print-ready artwork for packaging, stationery, boutique materials, and events

Maintain and evolve the visual brand guidelines and ensure consistency across all global markets and teams

What We’re Looking For

5+ years of graphic design experience with strong Adobe Creative Suite (Photoshop, InDesign, Illustrator) expertise

Proven ability to create visually elevated work for fashion, luxury, lifestyle or beauty brands

Figma knowledge a major bonus - for collaboration with web and eCom design

Deep understanding of digital marketing formats and creative best practices

High attention to detail, with a passion for aesthetics, typography, and layout

A collaborative mindset - able to take feedback, lead when needed, and thrive in a creative team

Experience with global brands or multi-market campaigns is a plus

You’ll Thrive Here If You...

Love crafting meaningful visuals that emotionally connect with a customer

Want to help shape a cult-loved brand as we expand globally

Think strategically, but aren’t afraid to get hands-on with production

Are excited by the idea of pushing bridal branding into a new era

Apply by:

Email | genea@madewithlovebridal.com

We’re looking for warm, fashion-loving Bridal Stylist to join our team in either our Melbourne boutique in a part-time or casual capacity. In this role, you'll help brides find their dream dress, creating unforgettable moments in a beautiful, supportive boutique environment. If you have a natural eye for style, love connecting with people, and can work weekends, we’d love to hear from you. No bridal experience needed, just the right energy and passion!

Apply either by:

Email | laura@madewithlovebridal.com

Linkedin | Here

We are always on the look out for talented individuals to join our team across our nationwide boutiques, please reach out to laura@madewithlovebridal.com today to express your interest.